Is the social media site LinkedIn the future of corporate recruiting? It certainly is, according to John Campagnino, the head of global recruiting for Accenture. Accenture is looking to hire around 50,000 people this year alone and they estimate that 40% of their hires (over the next few years) will be made using social media.
LinkedIn has something on the order of 60 million profiles that corporate recruiters can sift through. There were over 17 million visitors to LinkedIn in February. Every Fortune 500 firm is represented there.
LinkedIn has become a disruptive force to traditional recruiting firms. It provides a window into an enormous pool of talent with access to their resumes, work experience, interests (for example, groups they have joined), and recommendations.
There will continue to be a need for recruiting firms, of course. Arlette Guthrie, vice president of talent management at Home Depot, points out that the LinkedIn talent pool is largely composed of corporate professionals, so she uses it primarily for supply chain and information technology professionals.
But there is no doubt that LinkedIn has become a major factor in recruiting. If you’re not making use of it, you probably should be. If you are, you need to be smart about how to use it effectively.
There is a good article in the April 12th issue of Fortune Magazine that will give you some added insight.